Using an egalitarian social norms message to improve attitudes toward diversity in an academic context: examining intended and unintended effects of source and recipient gender

Social psychologists have leveraged social norms messaging about prejudice to improve social climates. Less research, however, has explored how social identities of message sources and recipients (e.g., gender) influence receptivity to these messages. Testing for the effects of source and recipient social identity on message receptivity is not just of theoretical importance, but also has practical implications for who can effectively deliver...