Improving consumers’ eating habits: what if a brand could make a difference?
Abstract
Purpose This research sheds light on behavioral change by demonstrating the transformative power of a brand on the process of eating behavioral change. The selected brand is Three Times a Day (a culinary blog whose mission is to encourage a healthier diet). This study aims to identify food-related behavioral changes as a result of consumers’ relationship with this brand and identify antecedents to such changes. Design/methodology/approach A...
Paper Details
Title
Improving consumers’ eating habits: what if a brand could make a difference?
Published Date
Nov 11, 2019
Volume
36
Issue
7
Pages
885 - 900
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Notes
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