Committed Diversification: Why Authenticity Insulates Against Penalties for Diversification
Abstract
Work in organization theory has highlighted that diversification triggers concerns over the newly diversified firm’s capability or commitment to serve its audience. Although this work has shown...
Paper Details
Title
Committed Diversification: Why Authenticity Insulates Against Penalties for Diversification
Published Date
Jan 1, 2020
Journal
Volume
31
Issue
1
Pages
1 - 22
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