Solution Validation and Customer Needs Understanding in the Early Phases of Product Platform Development; a Case Study in Digital Manufacturing Machines

We have observed in our company that the high‐level specification of new products is difficult. The company works with legacy product platforms. Even with extensive knowledge about legacy products and applications, it can be difficult for engineers to understand if their proposed solutions for new products or features that will satisfy customers. The goal of this study was to investigate why the company is having problems with specifying new...