Effect of dining experience on future intention in quick service restaurants
Abstract
Purpose The purpose of this paper is to examine the effect of the dining experience including food quality, service quality, convenience and ambiance on overall satisfaction and customers’ intention to revisit in quick service restaurants (QSRs). In addition, the mediating effects of overall satisfaction between dining experience dimensions and customer intention to revisit have been investigated in this study. Design/methodology/approach Data...
Paper Details
Title
Effect of dining experience on future intention in quick service restaurants
Published Date
Sep 24, 2019
Journal
Volume
121
Issue
11
Pages
2620 - 2636
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