Algorithm applied: attracting MSEs to business associations

Purpose This paper aims to propose a structured model based on a data mining algorithm that can calculate, based on business association (BA) attributes, the probability of micro and small enterprises (MSEs) becoming a new member of a BA. Another goal is the probability of a BA attracting new members. Design/methodology/approach As a methodological procedure, the authors used the Naive Bayes data mining algorithm. The collected data were...