The Role of Cultural Distance Across Quantiles of International Joint Venture Longevity
Abstract
Rapid global economic development and liberalization have increased the motivation and opportunities for firms to enter into international joint venture (IJV) agreements. Numerous studies in the international marketing literature have examined the impact of international partners’ cultural differences on IJV longevity; however, results are inconclusive, potentially due to limitations in the methods used. While this study examines the varied...
Paper Details
Title
The Role of Cultural Distance Across Quantiles of International Joint Venture Longevity
Published Date
Sep 26, 2019
Volume
27
Issue
4
Pages
3 - 21
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