Social distance, trust and getting “hooked”: A phishing expedition

Phishing is a message-based computer attack sent to deceive and exploit recipients via email. Phishing is a problem for organizations because getting “hooked,” or tricked into acting on behalf of the sender, can put sensitive personal and organizational data at risk. In this research, we draw from several theoretical perspectives concerning social distance and trust as an exploitable resource to provide evidence that, even in contexts where...