Tasting names: Systematic investigations of taste-speech sounds associations

Volume: 80, Pages: 103801 - 103801
Published: Mar 1, 2020
Abstract
Product names can be developed to effectively convey specific sensory attributes to the consumer. Most of the previous research on crossmodal correspondences has shown that people selectively associate words (e.g., ‘Maluma’, ‘Takete’) with taste attributes. To provide practical insights for naming new products in the food industry, it is important to obtain a more nuanced understanding concerning those properties of speech sounds (i.e., vowels,...
Paper Details
Title
Tasting names: Systematic investigations of taste-speech sounds associations
Published Date
Mar 1, 2020
Volume
80
Pages
103801 - 103801
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