‘Know your role’: Dwayne Johnson & the performance of contemporary stardom

Contemporary film stardom is an intensely intertextual phenomenon, articulated not only through the range of social media platforms available to celebrities and their marketing teams, but also through the increasingly synergistic bodies of work of the modern Hollywood star. More than this, the modern star image is a performance, one which is in constant process of construction and negotiation. In this article, I explore how these factors...