A strategic managerial approach to corporate sports hospitality: the case of Belgian football
Volume: 35, Issue: 1, Pages: 61 - 75
Published: Jan 6, 2020
Abstract
Corporate sports hospitality (CSH) is a relationship marketing tool whereby customers and other stakeholders are invited by a company buying CSH from a club to attend a sports event. The CSH product involves premium seating and optional services such as catering. This industry has been perceived to be in decline, especially in times of economic downturn. The purposes of this paper are a quantification of the CSH industry’s value and the...
Paper Details
Title
A strategic managerial approach to corporate sports hospitality: the case of Belgian football
Published Date
Jan 6, 2020
Volume
35
Issue
1
Pages
61 - 75
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