Social Representations of Suntanning and Conditional Beach Practices in China

Pale skin in China seems to be a norm and the use of face-kinis on the beaches effectively implies that suntanning frightens. However other practices can be observed which raise questions. The aim of this article is to study the social representation of suntanning and the normative aspects of the representation with the conditionality of practices, among adepts of new beach practices in China. Interviews were carried out among a Chinese...