MRS OZ: managerial recommender system for electronic commerce based on Onicescu method and Zipf’s law

User decision intuition is challenging and complex, even if the user and product are known. Thus, recommending products is a management decision with high degree of incertitude. What if we are facing also the cold-start problem, like new products or visitors? This is a hot topic in recommender systems, tackled in variously, successfully or not. This perspective adds more incertitude to the existing uncertain scenario. Our philosophy is the shift...