Emancipatory Ethical Social Media Campaigns: Fostering Relationship Harmony and Peace
Abstract
While emancipatory ethical social media campaigns play an imperative role for fostering relationship and facilitating peace, limited research has examined the motivational response from peace-promoting viral videos. This research scrutinizes the effects of a viral video titled “Peace Anthem”: a mash-up between Pakistani and Indian national anthems, performed by famous artists and broadcasted in the wake of Independence Day in India and Pakistan....
Paper Details
Title
Emancipatory Ethical Social Media Campaigns: Fostering Relationship Harmony and Peace
Published Date
Sep 20, 2019
Journal
Volume
164
Issue
2
Pages
287 - 300
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