Measuring the performance of private higher education institutions in Malaysia

Purpose The purpose of this paper is to propose a comprehensive model using balanced scorecard (BSC) approach instead of the current ranking system to measure the performance of private higher education institutions (PHEIs) in Malaysia as the ranking system is deemed inaccurate and certain items in the system are redundant. Design/methodology/approach A cross-sectional survey was conducted involving 105 academicians from seven PHEIs in Malaysia....