The sun is no fun without rain: Physical environments affect how we feel about yellow across 55 countries
Abstract
Across cultures, people associate colours with emotions. Here, we test the hypothesis that one driver of this cross-modal correspondence is the physical environment we live in. We focus on a prime example – the association of yellow with joy, – which conceivably arises because yellow is reminiscent of life-sustaining sunshine and pleasant weather. If so, this association should be especially strong in countries where sunny weather is a rare...
Paper Details
Title
The sun is no fun without rain: Physical environments affect how we feel about yellow across 55 countries
Published Date
Dec 1, 2019
Volume
66
Pages
101350 - 101350
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