Measuring consumers’ perceptions of business ethicality on price, product, and service domains

Purpose The purpose of this paper is to examine consumer perceptions across various countries, and uses content analysis in order to compare individual countries’ perceptions of ethicality over three business domains: price, product and service. Design/methodology/approach The data encompasses measurements from 18 countries including the USA and countries in Eastern and Western Europe, Latin America, Asia and the Middle East Hofstede’s cultural...