Organizational intention to adopt big data in the B2B context: An integrated view
Abstract
Grounded in the diffusion of innovation theory (DOI), institutional theory, configuration theory, and technology-organization-environment (TOE) framework, the study proposes a model incorporating factors in technological, organizational and environmental contexts that may influence an organization's decision to adopt big data strategies. Using survey data collected from Chinese companies, eight factors in three categories are tested utilizing a...
Paper Details
Title
Organizational intention to adopt big data in the B2B context: An integrated view
Published Date
Apr 1, 2020
Volume
86
Pages
109 - 121
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