To persist or not?
Abstract
Purpose The purpose of this paper is to analyze the differential impact each of the dominant theoretical explanations has on innovation persistence. The authors hereby differentiate the degree of novelty, distinguishing between innovation based on invention (new products for the international market) and those based on imitation or adoption processes (new products for the company or new products in the national market)....
Paper Details
Title
To persist or not?
Published Date
Sep 5, 2019
Journal
Volume
18
Issue
2
Pages
125 - 151
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Notes
History