Influence of Social Media Emotional Word of Mouth on Institutional Investors’ Decisions and Firm Value

This paper examines how customer sentiment expressed through social media influences institutional investors’ investment decisions and firm value. We use psychology theory to classify the emotional content of social media-based word of mouth, which we refer to as ESWOM. We examine whether ESWOM influences institutional investors’ stockholdings differentially based on investor type and if institutional investors’ stockholdings mediate the...