Original paper
Applying Optimal Foraging to Young Adult Decision-Making after Food Advertising Exposure
Abstract
This study combined theory from the fields of communication, behavioral ecology, and ecological psychology to examine how relevant factors about food influence the timing and trajectory of our decision-making after exposure to food advertisements. Young healthy adult participants (N = 108) completed a forced-choice, speeded decision-making latency task before and after viewing a set of advertisements. Results suggested that participants were...
Paper Details
Title
Applying Optimal Foraging to Young Adult Decision-Making after Food Advertising Exposure
Published Date
Sep 20, 2019
Journal
Volume
36
Issue
2
Pages
146 - 157
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Notes
History