Business competitive analysis using promoted post detection on social media

Volume: 54, Pages: 101941 - 101941
Published: May 1, 2020
Abstract
Social media has leveraged many brands and companies started interaction with customers through it. As the upsurge of brand popularity and their social growth on social media channels, the role to analyze and investigate the competitor's behaviours on social media becomes a crucial part. By utilizing these behaviours a brand can investigate and optimize their competitive strategies in order to enhance the audience reach, improved customer...
Paper Details
Title
Business competitive analysis using promoted post detection on social media
Published Date
May 1, 2020
Volume
54
Pages
101941 - 101941
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