Australian R U OK?Day campaign: improving helping beliefs, intentions and behaviours

Background Suicide is a major public health concern and has been recognised as a public health priority. R U OK?Day aims to prevent suicide by encouraging and empowering Australians to reach out to friends and family who might be experiencing personal difficulties. This study aims to update the evaluation of the public awareness campaign ‘R U OK?Day’ that was conducted using 2014 data. Methods Data from 2013 participants were collected via an...