Toward A Theory on the Reproduction of Social Innovations in Subsistence Marketplaces

Social innovations and their diffusion are critical in bridging the multiplicity of deprivations experienced by those in subsistence contexts. Yet they often do not diffuse as expected. To better understand this prevalent problem, this article develops a theory of diffusion that explains the reproduction (duplication) of social innovations in subsistence contexts. The theory utilizes a bottom‐up perspective that considers what attributes of...