Proposing researcher brand equity index in hospitality and tourism
Abstract
Purpose This study aims to propose a holistic model to rank and evaluate researchers’ performance. This holistic model is developed by focusing on brand equity, which includes three components of perceived quality, brand image and brand loyalty. Design/methodology/approach To show how the model works, two pseudo cases are presented. Findings This model encourages researchers to conduct more interdisciplinary research and collaborate with...
Paper Details
Title
Proposing researcher brand equity index in hospitality and tourism
Published Date
Sep 25, 2019
Journal
Volume
74
Issue
4
Pages
990 - 1002
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History