META-RELQUAL in Business Relationships: A Sales Perspective

The objective is to use insights gained from studies that have tested and retested META-RELQUAL based on a buyer-business relationships to establish whether META-RELQUAL is valid and reliable within a business sales' context. A survey based on a cross-industrial sample of salespeople in Norwegian companies yielded a valid response rate of 40.7%. The results from this study indicate that META-RELQUAL is also valid under Norwegian salespeople...