In search of optimal management of the purchasing–marketing interface for new product development

Volume: 31, Issue: 7, Pages: 575 - 589
Published: May 18, 2020
Abstract
Growing dependence on suppliers for production and innovation, together with increasing consumer demands, has prompted recent discussions of the importance of purchasing–marketing functional...
Paper Details
Title
In search of optimal management of the purchasing–marketing interface for new product development
Published Date
May 18, 2020
Volume
31
Issue
7
Pages
575 - 589
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.