Consumer behavior in the omni-channel supply chain under social networking services
Volume: 119, Issue: 8, Pages: 1785 - 1801
Published: Sep 9, 2019
Abstract
Purpose The purpose of this paper is to analyze how social networking services (SNSs) affect consumers’ behaviors on the omni-channel supply chain by using a reverse research method. Design/methodology/approach Initially, a questionnaire was administered to obtain data on the relationship between the perception factors of channels and consumer behavior. Subsequently, a structural equation model was constructed, and consumer behavior were...
Paper Details
Title
Consumer behavior in the omni-channel supply chain under social networking services
Published Date
Sep 9, 2019
Volume
119
Issue
8
Pages
1785 - 1801
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