A Cross-National Study Examining the Role of Executive Function and Emotion Regulation in the Relationship between Children’s Television Exposure and Consumer Behavior

Across industrialized nations, children and teens are a highly prized target for the advertising industry because young people have a tremendous influence on family purchases; however, media scholars have long suggested that young people are a fundamentally vulnerable audience because they lack the necessary developmental competencies to adequately process and protect themselves from advertising communications. Yet, the precise developmental...