Risk Tolerance, Legitimacy, and Perspective: Navigating Biases in Social Enterprise Evaluations

Social enterprises viewed as viable from societal perspectives are often regarded differently from traditional business perspectives. To examine this difference, we undertook two empirical studies of risk tolerance and legitimacy perceptions among observers of social enterprise and for-profit ventures. In Study 1, participants ( n = 115) drawn randomly from Amazon’s Mechanical Turk, an online crowdsourcing marketplace for human intelligence...