Review paper
Marketing Innovations in Industry 4.0 and Their Impacts on Current Enterprises
Abstract
This paper discussed the marketing innovations associated with Industry 4.0 and the effects that these innovative approaches cause. The main aim of the research was to discover the relationship between marketing innovations and their effects. Knowledge of this relationship can be used for the strategic planning of industrial companies in practice. The research methodology consisted of pilot research followed by primary research in industrial...
Paper Details
Title
Marketing Innovations in Industry 4.0 and Their Impacts on Current Enterprises
Published Date
Sep 5, 2019
Journal
Volume
9
Issue
18
Pages
3685 - 3685
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