How do interruptions affect user contributions on social commerce?
Abstract
Social commerce is an extension of e‐commerce, in which social media is leveraged to promote user contributions. Our study asks how interruptions in relation to interface design influence two types of user contributions: creating shared content and appreciating others' content. We use two interface designs, pagination and infinite scrolling, to manipulate the extent of interruptions to social commerce users. On the basis of the capacity theory...
Paper Details
Title
How do interruptions affect user contributions on social commerce?
Published Date
Sep 2, 2019
Journal
Volume
30
Issue
3
Pages
535 - 565
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