Can conformity overcome the yuck factor? Explaining the choice for recycled drinking water

Volume: 242, Pages: 118196 - 118196
Published: Jan 1, 2020
Abstract
Of the 17 SDGS, the United Nations has recently revealed that countries are not on track to receive the water and sanitation goals by the deadline. As climatic events decrease the reliability of traditional drinking sources, especially in cities, recycled drinking water (RDW) is becoming an increasingly important policy option. Yet, the implementation of RDW remains mired in difficulties, with the psychological “yuck” factor as a key obstacle....
Paper Details
Title
Can conformity overcome the yuck factor? Explaining the choice for recycled drinking water
Published Date
Jan 1, 2020
Volume
242
Pages
118196 - 118196
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