Flying on the clouds: how mobile applications enhance impulsive buying of low cost carriers
Abstract
The goal of this research is to determine how design credibility, functional benefit, hedonic shopping value, and visual appeal affect impulse buying; the model and hypotheses were tested with structural equation modeling. Design credibility encourages passengers to engage in usage of low cost carriers’ apps, and the functional benefits play a role of inducing positive emotions in the usage process of apps. Moreover, low cost carriers’ apps...
Paper Details
Title
Flying on the clouds: how mobile applications enhance impulsive buying of low cost carriers
Published Date
Sep 5, 2019
Journal
Volume
14
Issue
1
Pages
23 - 45
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