Individual consumers' trust in B2C automobile e‐commerce in Tanzania: Assessment of the influence of web design and consumer personality

Trust has often been cited as an important ingredient in any given business. The new trends of dwindling face‐to‐face business transactions necessitate trust in online transactions empirical studies. The purpose of this paper was to empirically contribute findings on the link between the trust facets and online car purchases. From 335 adult individual car buyers in Tanzania, we present the extent of the web design and personality trust...