Impact of disease risk on the narrative bias in vaccination risk perceptions

Objective: Previous studies have shown that even when a statistical base-rate of vaccine adverse events (VAE) is provided, a small sample of single-case narratives influences vaccination risk perceptions and vaccination intentions, irrespective of various content characteristics. This study investigated whether this narrative bias is moderated by an environmental feature, namely the risk of the disease.Design: In three online-experiments, 564...