The Secrecy Effect: Secret Consumption Increases Women’s Product Evaluations and Choice
Abstract
Advertisers often depict their products being consumed in a social setting, but they also depict people secretly consuming their products. Will consumers like a product more if they are prompted to consume it in secret? We report eight studies, where women consumed and evaluated products such as cookies, chocolate, and apple chips. Women in secret consumption conditions were instructed to imagine eating the food in secret, instructed to hide the...
Paper Details
Title
The Secrecy Effect: Secret Consumption Increases Women’s Product Evaluations and Choice
Published Date
Sep 14, 2019
Journal
Volume
46
Issue
6
Pages
1093 - 1109
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History