Consumer Reshoring Sentiment and Animosity: Expanding Our Understanding of Market Responses to Reshoring
Abstract
Although an increasing body of research has focused attention on reshoring, namely, a company’s decision to relocate activities back to the home-country, how and when reshoring impacts market responses remains largely understudied and requires specific theoretical and empirical consideration. Our study complements existing research on reshoring by adopting a demand-side perspective. Through multiple, experimental and survey-based studies,...
Paper Details
Title
Consumer Reshoring Sentiment and Animosity: Expanding Our Understanding of Market Responses to Reshoring
Published Date
Sep 5, 2019
Volume
60
Issue
1
Pages
69 - 95
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