The role of theories in social marketing in predicting physical activity behavior among the youth
Abstract
Purpose The purpose of this paper is to integrate the theory of planned behavior (TBP) and the technology acceptance model (TAM) in social marketing to predict and explain technology adoption (gym equipment use) in physical activity (PA) behavior among Ghanaian youth. Design/methodology/approach A quantitative approach was adopted for this study. The empirical data for this paper were drawn from 314 youth who are gym equipment users. The...
Paper Details
Title
The role of theories in social marketing in predicting physical activity behavior among the youth
Published Date
Oct 14, 2019
Journal
Volume
9
Issue
4
Pages
398 - 417
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History