An empirical analysis of emoji usage on Twitter

Purpose Emoji has become an essential component of any digital communication and its importance can be attested to by its sustained popularity and widespread use. However, research in Emojis is rarely to be seen due to the lack of data at a greater scale. The purpose of this paper is to systematically analyse and compare the usage of Emojis in a cross-cultural manner. Design/methodology/approach This research conducted an empirical analysis...