Jumping in at the deep end! The role of motivational forces in starting a new venture

Entrepreneurial motivation is a decisive factor for new venture creation, yet sometimes high motivation does not translate into corresponding behaviour. Comparing the intention-action gap of nascent entrepreneurs, we find that variances in motivation do not sufficiently explain the decision to not pursue a start-up idea. We propose and show that through applying an enhanced version of expectancy theory (ET), it is possible to identify additional...