The consequences of implicit and explicit beliefs on food preferences.

Memories can have consequences on people’s eating behavior. In the current experiment, we examined the effect of belief versus recollection on food preferences and then investigated whether explicit belief (i.e., self- reported) or implicit belief (i.e., measured by an autobiographical implicit association test; aIAT) had a similar effect on food preferences. Participants (N = 163) were falsely told that they got sick after eating egg salad in...