Next decision node (NDN) planning: an ambidextrous planning model

Purpose The purpose of this paper is to address calls from within the existing literature for a planning model that can provide both control and flexibility in dynamic environments. Design/methodology/approach This research adopts a two-phase grounded theory methodology. Phase I tests a hypothesis through a structured online survey. Phase II tests a new planning model through a focus group and an online survey. Findings This research finds that...