Accurate case‐outcome modeling in economics, psychology, and marketing
Abstract
This article describes why and how to end bad science practices and shallow information‐from‐data reporting by embracing a seemingly minor but quite a radically different research paradigm that includes asymmetric, configurational‐focused case‐outcome theory construction and somewhat precise outcome testing. This radically different paradigm provides accurate point or interval estimates of case‐outcomes. As an illustration of this paradigm, the...
Paper Details
Title
Accurate case‐outcome modeling in economics, psychology, and marketing
Published Date
Aug 28, 2019
Journal
Volume
36
Issue
11
Pages
1046 - 1061
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