Disentangling utilitarian and hedonic consumption behavior in online shopping: An expectation disconfirmation perspective

Volume: 57, Issue: 3, Pages: 103199 - 103199
Published: Apr 1, 2020
Abstract
Increasingly, researchers have come to acknowledge that consumption activities entail both utilitarian and hedonic components. Whereas utilitarian consumption accentuates the achievement of predetermined outcomes typical of cognitive consumer behavior, its hedonic counterpart relates to affective consumer behavior in dealing with the emotive and multisensory aspects of the shopping experience. Consequently, while utilitarian consumption...
Paper Details
Title
Disentangling utilitarian and hedonic consumption behavior in online shopping: An expectation disconfirmation perspective
Published Date
Apr 1, 2020
Volume
57
Issue
3
Pages
103199 - 103199
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