Disentangling utilitarian and hedonic consumption behavior in online shopping: An expectation disconfirmation perspective
Abstract
Increasingly, researchers have come to acknowledge that consumption activities entail both utilitarian and hedonic components. Whereas utilitarian consumption accentuates the achievement of predetermined outcomes typical of cognitive consumer behavior, its hedonic counterpart relates to affective consumer behavior in dealing with the emotive and multisensory aspects of the shopping experience. Consequently, while utilitarian consumption...
Paper Details
Title
Disentangling utilitarian and hedonic consumption behavior in online shopping: An expectation disconfirmation perspective
Published Date
Apr 1, 2020
Journal
Volume
57
Issue
3
Pages
103199 - 103199
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History