Perceptions of #fitspiration activity on Instagram: Patterns of use, response, and preferences among fitstagrammers and followers

#fitspiration is a popular social media trend for sharing fitness-related content. To date, however, it is not clear how best to harness the power of this trend to improve users’ health, including how best to tailor its content. In this study, a cross-sectional survey assessed intentions and perceptions of users who host fitspiration accounts on Instagram ( n = 65), as well as young adult followers ( n = 270). Fitstagrammers and men (across user...