Beyond outcomes: How regulatory focus motivates consumer goal pursuit processes
Abstract
This article reviews the current state of the regulatory focus literature as it relates to consumer behavior, with a special emphasis on the goal pursuit processes that naturally align with the promotion and prevention systems. Because most research on such processes has taken place within the framework of regulatory fit theory, we highlight regulatory fit findings. We also suggest practical implications of these goal pursuit processes for...
Paper Details
Title
Beyond outcomes: How regulatory focus motivates consumer goal pursuit processes
Published Date
Aug 27, 2019
Journal
Volume
3
Issue
1
Pages
76 - 90
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Notes
History