The assemblers of rural festivals: organizers, visitors and locals

The study aims to show how festivals might impact rural areas and how perceptions of festival impacts on rural areas differ among key groups of festival assemblers (i.e. organizers, visitors, locals). By mobilizing the notion of placemaking, the study identifies six dominant rural festival spinoffs (i.e. attraction, consolidation, promotion, transformation, reinvention, revitalization), thereby increasing the conceptual understanding of the role...