Independent ERP predictors of affective priming underline the importance of depth of prime and target processing and implicit affect misattribution

We used event-related potentials (ERPs) to investigate the mental processes that contribute to affective priming (AP), a systematic shift of evaluative judgments about neutral targets toward the valence of preceding primes. 64 participants rated their liking of a priori neutral ideographs preceded by 800-ms emotional primewords, while 64-channel EEG was recorded. We observed a significant AP effect that was closely associated with prime valence...