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Independent ERP predictors of affective priming underline the importance of depth of prime and target processing and implicit affect misattribution

Published on Nov 1, 2019in Brain and Cognition2.62
· DOI :10.1016/j.bandc.2019.103595
Laura-Effi Seib-Pfeifer2
Estimated H-index: 2
(University of Bonn),
Henning Gibbons16
Estimated H-index: 16
(University of Bonn)
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Abstract
Abstract We used event-related potentials (ERPs) to investigate the mental processes that contribute to affective priming (AP), a systematic shift of evaluative judgments about neutral targets toward the valence of preceding primes. 64 participants rated their liking of a priori neutral ideographs preceded by 800-ms emotional primewords, while 64-channel EEG was recorded. We observed a significant AP effect that was closely associated with prime valence dependent variations of the right central-to-parieto-occipital positive slow wave (PSW) amplitude in the target ERP, providing evidence for implicit affect misattribution as one source of the effect. While deeper target processing mirrored in valence unspecific central-to-parieto-occipital target PSW amplitude was negatively associated with AP, deeper prime processing indicated by valence unspecific central-to-parieto-occipital prime PSW amplitude was positively related to AP. These depth of processing effects underline the importance of strategic processes in AP. In a stepwise linear regression analysis, the prime valence effect on right central-to-parieto-occipital target PSW indicating affect misattribution and the two valence-unspecific ERP indices of processing depth (central-to-parieto-occipital prime- and target PSW) were independent predictors of the size of the AP effect. Together they accounted for 60% of the variance. Furthermore, an explorative analysis provided first evidence for the relevance of early discrimination of prime valence for AP.
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References60
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Published on Apr 1, 2018in Psychophysiology3.38
Henning Gibbons16
Estimated H-index: 16
(University of Bonn),
Laura-Effi Seib-Pfeifer2
Estimated H-index: 2
(University of Bonn)
+ 1 AuthorsRobert Schnuerch6
Estimated H-index: 6
(University of Bonn)
Prior research suggests that the affective priming effect denoting prime-congruent evaluative judgments about neutral targets preceded by affective primes increases when the primes are processed less deeply. This has been taken as evidence for greater affect misattribution. However, no study so far has combined an experimental manipulation of the depth of prime processing with the benefits of ERPs. Forty-seven participants made like/dislike responses about Korean ideographs following 800-ms affe...
Published on Feb 1, 2017in Psychophysiology3.38
Curtis D. Von Gunten2
Estimated H-index: 2
(MU: University of Missouri),
Bruce D. Bartholow31
Estimated H-index: 31
(MU: University of Missouri),
Laura D. Scherer15
Estimated H-index: 15
(MU: University of Missouri)
The construct validity of the affect misattribution procedure (AMP) has been challenged by theories proposing that the task does not actually measure affect misattribution. The current study tested the validity of the AMP as a measure of affect misattribution by examining three components of the ERP known to be associated with the allocation of motivated attention. Results revealed that ERP amplitudes varied in response to affectively ambiguous targets as a function of the valence of preceding p...
Published on Sep 1, 2016in Social Psychology1.36
Tom Everaert5
Estimated H-index: 5
,
Adriaan Spruyt22
Estimated H-index: 22
,
Jan De Houwer63
Estimated H-index: 63
Abstract. We examined whether automatic stimulus evaluation as measured by the Affect Misattribution Procedure (AMP) is moderated by the degree to which attention is assigned to the evaluative stimulus dimension (i.e., feature-specific attention allocation, FSAA). In two experiments, one group of participants completed a standard AMP while attending to evaluative stimulus information. A second group of participants completed the AMP while attending to non-evaluative stimulus information. In line...
Published on Apr 1, 2016in Journal of Cognitive Neuroscience3.03
Henning Gibbons16
Estimated H-index: 16
(University of Bonn),
Robert Schnuerch6
Estimated H-index: 6
(University of Bonn),
Jutta Stahl16
Estimated H-index: 16
(University of Cologne)
Previous studies on the neurophysiological underpinnings of feedback processing almost exclusively used low-ambiguity feedback, which does not fully address the diversity of situations in everyday life. We therefore used a pseudo trial-and-error learning task to investigate ERPs of low-versus high-ambiguity feedback. Twenty-eight participants tried to deduce the rule governing visual feedback to their button presses in response to visual stimuli. In the blocked condition, the same two feedback w...
Published on Nov 2, 2015in Social Neuroscience2.15
Robert Schnuerch6
Estimated H-index: 6
(University of Bonn),
Judith Koppehele-Gossel5
Estimated H-index: 5
(University of Bonn),
Henning Gibbons16
Estimated H-index: 16
(University of Bonn)
Conforming to the majority can be seen as a heuristic type of judgment, as it allows the individual to easily choose the most accurate or most socially acceptable type of behavior. People who process the currently to-be-judged items in a superficial, heuristic way should tend to conform to group judgment more than people processing these items in a systematic and elaborate way. We investigated this hypothesis using electroencephalography (EEG), analyzing whether the strength of neural encoding o...
Published on Mar 24, 2015in PLOS ONE2.78
Adriaan Spruyt22
Estimated H-index: 22
(UGent: Ghent University),
Helen Tibboel12
Estimated H-index: 12
(UGent: Ghent University)
It has previously been argued (a) that automatic evaluative stimulus processing is critically dependent upon feature-specific attention allocation and (b) that evaluative priming effects can arise in the absence of dimensional overlap between the prime set and the response set. In line with both claims, research conducted at our lab revealed that the evaluative priming effect replicates in the valent/non-valent categorization task. This research was criticized, however, because non-automatic, st...
Published on Jan 1, 2015
Crystal Reeck7
Estimated H-index: 7
(Columbia University),
Tobias Egner40
Estimated H-index: 40
Affective stimuli often gain privileged access to neural processing resources, making them both more likely to capture attention and more difficult to filter out if they are irrelevant to the current goals. In addition to emotional stimuli exerting a strong exogenous (‘bottom-up’) pull on attention, endogenous (‘top-down’) attentional settings can also shape affective responding to stimuli and modulate their capacity to influence perception, decision making, and response selection. This article ...
Published on Jan 1, 2015in Frontiers in Psychology2.13
Andreas B. Eder17
Estimated H-index: 17
(University of Würzburg),
Roland Deutsch21
Estimated H-index: 21
(TUD: Dresden University of Technology)
Previous research showed that priming effects in the affective misattribution procedure (AMP) are unaffected by direct warnings to avoid an influence of the primes. The present research examined whether a priming influence is diminished by task procedures that encourage accurate judgments of the targets. Participants were motivated to categorize the affective meaning of nonsense targets accurately by being made to believe that a true word was presented in each trial and by providing feedback on ...
Henning Gibbons16
Estimated H-index: 16
(University of Bonn),
Olga Bachmann1
Estimated H-index: 1
(GAU: University of Göttingen),
Jutta Stahl16
Estimated H-index: 16
(University of Cologne)
We used event-related brain potentials (ERPs) to investigate the various mental processes contributing to evaluative priming—that is, more positive judgments for targets preceded by affectively positive, as opposed to negative, prime stimuli. To ensure ecological validity, we employed a priori meaningful landscape pictures as targets and emotional adjectives as visual primes and presented both primes and targets for relatively long durations (>1 s). Prime-related lateralized readiness potentials...
Published on Nov 19, 2013in PLOS ONE2.78
Albert Flexas8
Estimated H-index: 8
(UIB: University of the Balearic Islands),
Jaume Rosselló6
Estimated H-index: 6
(UIB: University of the Balearic Islands)
+ 3 AuthorsEnric Munar12
Estimated H-index: 12
(UIB: University of the Balearic Islands)
We examined the influence of affective priming on the appreciation of abstract artworks using an evaluative priming task. Facial primes (showing happiness, disgust or no emotion) were presented under brief (Stimulus Onset Asynchrony, SOA = 20ms) and extended (SOA = 300ms) conditions. Differences in aesthetic liking for abstract paintings depending on the emotion expressed in the preceding primes provided a measure of the priming effect. The results showed that, for the extended SOA, artworks wer...
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