An application of Tetraclass model for evaluating ecotourism service quality in Vietnam

This study extends SERVQUAL and ECOSERV models to include interaction and experience attributes in an ecotourism context and to identify how ecotourism service attributes can affect Vietnamese ecotourist satisfaction and dissatisfaction using Tetraclass approach. This study uses a combination of both qualitative and quantitative methods. The results show 47 ecotourism service quality attributes belonging to 10 dimensions and four categories as...